Social Media Marketings Strategies for Your Website


Social Media Marketing is very important strategies to increase traffic for the website. Some successful steps has been taken place to get the fruitful output :

  1. Mobile Optimization : We are living in a smart world technology where almost everyone have Smartphone or tablets with them, it goes without saying that business owners must cater to the needs of their mobile audience to generate leads and increase conversions. If your website still isn’t optimized for mobile, then you risk losing out to your competitors.
  2. Social posts get ranked higher : Social Media are the one of the easiest way to gain more traffic on your website. When customers enter your company name, you must make sure that your social media profiles are seen on the first page. This should be further leveraged for your reputation management and monitoring.
  3. App store optimization is crucial : Due to better functionality & convinces to the users people prefer to use mobile apps over the surfing mobile websites due to better functionality. If you have a business app, optimizing for the app store is crucial to enhance visibility. Tons of apps get created every day, making it more difficult than ever to stand out. It’s vital to use in-app analytics as well to measure conversions, click through rates and app open rates.
  4. Sell on social : Different social media sites have enabled advertisers to sell directly on their platforms. Facebook and Pinterest, in particular, have introduced “Buy Now” features. This is a fantastic opportunity to reach your target audience and increase conversions. It’s a win-win situation since social media users can now buy products without even leaving the app, allowing for a great user experience.
  5. Voice search introduces huge changes in keyword research : The improving functionality of voice assistants on smart devices is also driving the usage of these features upward among more consumers. Siri, Now, and Cortana are making the lives of smartphone users easier, but challenging marketers to adjust keywords (in particular) in their marketing schemes. Search terms, and therefore keywords, vary between speaking and typing.
  6. Use AdWords copy in your on-page SEO : Another great way to steal the spotlight from your competition is to look for keyword ideas in their Google AdWords search ads. Google AdWords ads are short and already optimized for your competition’s target keywords. If you can produce a quality article that ranks well organically for that same keyword, you can easily establish yourself among your target customers.

If marketing is overwhelming you, implementing even some of these strategies might help save some time and effort to free you up to do a better job at those more important tasks or allow you to put in the upfront work to adapt technologies for the long term.


Why companies have started hiring freelancers?

Changes in IT Trends: Why have outsourcing companies / clients started hiring freelancers and not offshore development companies?
I have been serving this industry for more than a decade now and have met more than a thousand clients, some of whom I went on to work with and some of whom just came to discuss their project without taking it further. During this time I have noticed a behavioural change in clients; in the last 4-5 years their inclination has been towards hiring freelancers rather the working with companies.

I have been trying to analyse this change, along with the change in the demands of the clients all over the world, and I have deduced that this is not only happening in the IT industry, but in all major industries. So, as I work in IT, I tried to find the reasons why it affects this industry.

The advantages of hiring freelancers

Affordability in terms of the pricing
I thought that affordability could not be the only cause of this shift from using offshore development companies to outsourcing the work to freelancers. I discussed my concerns with a lot of companies across the globe, in meetings, exhibitions and IT panel forums and found a reason behind it. That is, clients feel they can mould the freelancer to their needs and make them work beyond scope most of the time. This is very difficult while working with companies as they have set “SOW – Scope of Work” definitions, and anything beyond the “SOW” is chargeable.
So this implies that flexibility in terms of work is another factor for hiring freelancers.

Another reason that I found was the ease of work and implementation of the project at the client’s convenience. Freelancers are ready to work the hours that clients want them to work. Due to different time zones, freelancers are ready to work the hours that the clients are comfortable with.

Freelancing websites offer a platform to freelancers upon which they can showcase their skillsets and through which clients can easily interview them. Websites like Upwork, Guru, Freelancer etc. offer such platforms, but these websites do not have any set authentication steps.

I remember there was one website named Elance, which a year or two back merged with Upwork, which was one of its kind. They used to do verifications and authentication for companies, and also for individuals, that kept the quality and standards under control.

But a few of my questions are still unanswered when you choose to work with freelancers…

How secure your data, whether it is your domain name or your hosting?

Are Intellectual Property Rights (IPR) maintained?

Are you in secure hands?

Are standards being maintained?


The Future of Museums


Museums have always been as concerned with prediction as with preservation. Museums are uniquely positioned to blend education and recreation. They have contributed in the society in many ways and continue to do so.

As a society, we are using technology in some or other way in our day to day life. It’s now a part of our behavior and we should include the same in museum for seamless experience.

As there is advancement of the technology in various sectors. Museums are now much more concerned and are using the technology for the advancements, for the better customer engagement, visitation and their social media presence.
The most challenging part for museums, is to meet their visitors where they are. Initially when social media technology came the museums get benefit by engaging their audiences globally in various ways. Now through technology museums can also connect with their visitors, take their reviews, target their market and much more. They are now trying to understand how visitors are engaging with the museum to improve guest satisfaction and fuel the future.

Recent innovations in technology enables new ways to connect. The Internet of Things, an inter-networking of physical devices currently including smartphones, vehicles, and buildings, is growing exponentially, with experts predicting the introduction of 50 billion objects by 2020. For the smartphone-owning 81% of adults, there’s no better time to be exploring the ways museums communicate information. This simple use of IoT marks a breakthrough in how museums connect, for the first time able to display digital content and then react based on real-time visitor analytics.
The Museums can now understand, the amount of time a visitor spending, the most/least popular art, demographic details allowing the museum to understand the physical location data in the same way as web analytics. The combination of a popular technology, visitors are being motivated to download the app for useful information and real-time analytics is a potential game changer for museums. For a relatively small investment they can connect, enhance, personalise and understand more about their visitors – at least 81% of them.

There are some awesome facts about the Museums which we should know.

  • Worldwide museums see ~850 million visitors each year, more than all major league sporting events and theme parks combined.
  • Museums return $5 in tax revenue for every $1 they receive in government funding.
  • Museums spend more than $2 billion a year on educational activities, and the average museums devotes 75% of its education budget to k-12 students.
  • Museums employ > 400,000 Americans and directly contribute $21 billion to the economy.
  • Museum volunteers are awesome, they contribute 1 million hours of service every single week.

Hope the technology will entice and amaze the audience by giving them seamless experiences some or other way which the audience remember and cherish forever making the future of Museum brighter.


Common Problem that Hotel F&B Dept. faces part 2



Understanding customer feedback, or how it is gained has no specific formula. What works for one person may not be totally applicable to another. However, everyone can learn a few tips and tricks, no matter how long you have been established.


Adding some buttons to the POS system that will inform the kitchen and food runners (or whatever you call your people delivery the food if not the waiter/waitress) that a guest is either a first-timer, a regular customer, in a hurry. How can this be done?


From social sharing sites such as Instagram to crowd-sourced review sites such as TripAdvisor, people are browsing the Internet for travel inspiration and validation from their peers. There, they can easily find other travelers’ photos, check-ins, ratings and more. This easy-to-attain, real guest feedback serves to preview the in-person experience that the destination has to offer from a viewpoint other than that of the brand.


One of the leading indicators for the restaurant industry is its prime cost. Knowing your prime cost, which can be broken down further by food and beverages, will ultimately help determine how much to charge for your products and services in order to make a profit. You are probably thinking this sounds great if I had the time to pull the information together. My restaurant consumes every waking moment of time as it is. More important, even if I had the time to gather the information, where do I start? What do I do with it when I have it?


The huge development of the hospitality industry over the past decade has been extensively influenced by advanced technology, communication systems and transportation. People travel more around the world, and their countries are integrated into global markets. If the industry does not takes care of this by taking care of this barrier, it can lose a lot of business.


Hospitality wellness does not just mean having an onsite spa or hosting the odd yoga event, it is a far more sweeping term that extends to all guests as well as all staff members for that matter. You are what you eat.

Organic, Gluten Free & Calorie Count is the new healthy today.

Do you have a plan, a strategy, and most importantly action points for you and your staff to create excellence in your restaurant daily?

Use the technology to create alerts that will allow you to more efficiently and effectively enhance the quality of your guest’s experience


Digital transformation- the new face of Hotel FnB


There’s a lot of growing up around technology in food retail that needs to happen. Such innovations enhance the dining experience while boosting convenience for guests and delivering a wealth of insight on customers’ habits that help brands further refine their offerings. For restaurants, the change is significant: innovations seem fun or unique now – like ordering from touch-screen tables to chatbots taking orders will become the dividing line between two types of restaurants.

Experimental and lower-end restaurants whose service is fully automated. But with use of both these models – businesses may pay 20-30 percent of profits to the experimentation or full automation, but they increase their customers by 30-40 percent without needing to pay for the space for accommodating those customers.

Well-conceived and executed technology is generally enhancing operational efficiency, and consumer engagement. Patrons across the industry have embraced guest-facing technology, such as online reservation systems, mobile apps, payment apps, and tablet-based systems, and may in fact look for such technology when deciding where to dine. Guests’ reactions have been overwhelmingly positive, with 70 to 80 percent of consumers citing the benefits of guest-facing technology and applications.

Restaurant operators have also cited benefits of guest-facing technology, for example, the use of electronic ordering, which led to increased sales as such systems can induce the purchase of more expensive menu items and side dishes while allowing managers to store order and payment information for future transactions.

Technology is not static, it’s flexible, and just like processes and services in hotels, it needs to adapt to quickly changing guests’ expectations and market demands and, if possible, anticipate them. Hotels need to be able to add, tune, upgrade or even completely change their technology stack quickly. Scalability and adaptation to market changes must be a hotel’s mantra when choosing a technology provider.



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