futureofmuseum

The Future of Museums

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Museums have always been as concerned with prediction as with preservation. Museums are uniquely positioned to blend education and recreation. They have contributed in the society in many ways and continue to do so.

As a society, we are using technology in some or other way in our day to day life. It’s now a part of our behavior and we should include the same in museum for seamless experience.

As there is advancement of the technology in various sectors. Museums are now much more concerned and are using the technology for the advancements, for the better customer engagement, visitation and their social media presence.
The most challenging part for museums, is to meet their visitors where they are. Initially when social media technology came the museums get benefit by engaging their audiences globally in various ways. Now through technology museums can also connect with their visitors, take their reviews, target their market and much more. They are now trying to understand how visitors are engaging with the museum to improve guest satisfaction and fuel the future.

Recent innovations in technology enables new ways to connect. The Internet of Things, an inter-networking of physical devices currently including smartphones, vehicles, and buildings, is growing exponentially, with experts predicting the introduction of 50 billion objects by 2020. For the smartphone-owning 81% of adults, there’s no better time to be exploring the ways museums communicate information. This simple use of IoT marks a breakthrough in how museums connect, for the first time able to display digital content and then react based on real-time visitor analytics.
The Museums can now understand, the amount of time a visitor spending, the most/least popular art, demographic details allowing the museum to understand the physical location data in the same way as web analytics. The combination of a popular technology, visitors are being motivated to download the app for useful information and real-time analytics is a potential game changer for museums. For a relatively small investment they can connect, enhance, personalise and understand more about their visitors – at least 81% of them.

There are some awesome facts about the Museums which we should know.

  • Worldwide museums see ~850 million visitors each year, more than all major league sporting events and theme parks combined.
  • Museums return $5 in tax revenue for every $1 they receive in government funding.
  • Museums spend more than $2 billion a year on educational activities, and the average museums devotes 75% of its education budget to k-12 students.
  • Museums employ > 400,000 Americans and directly contribute $21 billion to the economy.
  • Museum volunteers are awesome, they contribute 1 million hours of service every single week.

Hope the technology will entice and amaze the audience by giving them seamless experiences some or other way which the audience remember and cherish forever making the future of Museum brighter.

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Common Problem that Hotel F&B Dept. faces part 2

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360 DEGREE TRACKING

Understanding customer feedback, or how it is gained has no specific formula. What works for one person may not be totally applicable to another. However, everyone can learn a few tips and tricks, no matter how long you have been established.

FLEXIBLE POS

Adding some buttons to the POS system that will inform the kitchen and food runners (or whatever you call your people delivery the food if not the waiter/waitress) that a guest is either a first-timer, a regular customer, in a hurry. How can this be done?

LEVERAGE SOCIAL MEDIA

From social sharing sites such as Instagram to crowd-sourced review sites such as TripAdvisor, people are browsing the Internet for travel inspiration and validation from their peers. There, they can easily find other travelers’ photos, check-ins, ratings and more. This easy-to-attain, real guest feedback serves to preview the in-person experience that the destination has to offer from a viewpoint other than that of the brand.

BENCHMARKING

One of the leading indicators for the restaurant industry is its prime cost. Knowing your prime cost, which can be broken down further by food and beverages, will ultimately help determine how much to charge for your products and services in order to make a profit. You are probably thinking this sounds great if I had the time to pull the information together. My restaurant consumes every waking moment of time as it is. More important, even if I had the time to gather the information, where do I start? What do I do with it when I have it?

CULTURAL AND LANGUAGE BARRIERS

The huge development of the hospitality industry over the past decade has been extensively influenced by advanced technology, communication systems and transportation. People travel more around the world, and their countries are integrated into global markets. If the industry does not takes care of this by taking care of this barrier, it can lose a lot of business.

UNDERSTANDING OF HEALTH, INGREDIENTS, AND FOOD

Hospitality wellness does not just mean having an onsite spa or hosting the odd yoga event, it is a far more sweeping term that extends to all guests as well as all staff members for that matter. You are what you eat.

Organic, Gluten Free & Calorie Count is the new healthy today.

Do you have a plan, a strategy, and most importantly action points for you and your staff to create excellence in your restaurant daily?

Use the technology to create alerts that will allow you to more efficiently and effectively enhance the quality of your guest’s experience

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Digital transformation- the new face of Hotel FnB

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There’s a lot of growing up around technology in food retail that needs to happen. Such innovations enhance the dining experience while boosting convenience for guests and delivering a wealth of insight on customers’ habits that help brands further refine their offerings. For restaurants, the change is significant: innovations seem fun or unique now – like ordering from touch-screen tables to chatbots taking orders will become the dividing line between two types of restaurants.

Experimental and lower-end restaurants whose service is fully automated. But with use of both these models – businesses may pay 20-30 percent of profits to the experimentation or full automation, but they increase their customers by 30-40 percent without needing to pay for the space for accommodating those customers.

Well-conceived and executed technology is generally enhancing operational efficiency, and consumer engagement. Patrons across the industry have embraced guest-facing technology, such as online reservation systems, mobile apps, payment apps, and tablet-based systems, and may in fact look for such technology when deciding where to dine. Guests’ reactions have been overwhelmingly positive, with 70 to 80 percent of consumers citing the benefits of guest-facing technology and applications.

Restaurant operators have also cited benefits of guest-facing technology, for example, the use of electronic ordering, which led to increased sales as such systems can induce the purchase of more expensive menu items and side dishes while allowing managers to store order and payment information for future transactions.

Technology is not static, it’s flexible, and just like processes and services in hotels, it needs to adapt to quickly changing guests’ expectations and market demands and, if possible, anticipate them. Hotels need to be able to add, tune, upgrade or even completely change their technology stack quickly. Scalability and adaptation to market changes must be a hotel’s mantra when choosing a technology provider.

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Common Problem that Hotel F&B Dept. faces

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The food industry is a high-risk business proposition. You’ve got a lofty level of competition and a lot of details to perfect. According to an often-quoted study, 60% of businesses fail in the first year. How do you ensure your hotel’s F&B Dept./ restaurant’s success?

You can help increase your chance of success by understanding few of the surprisingly common problems restaurants face and developing strategies to combat these issues.

Customer Service

The key to success is happy customers who want to return again and again. way you handle your customers along every step of their dining experience has an impact on whether you’ll retain that customer. Every contact your staff makes with customers must be pleasant, welcoming and accommodating. As the digital arena continues to grow, online reviews are consistently important to your success.

Marketing

From big hotel groups to even small restaurant owners, fail to pay enough attention to marketing, making this a common problem in the F&B world. Following are a few areas to attend to now in order to avoid the pitfalls that not-enough marketing incurs:

  • Make a marketing plan. Daunting? Start small and then scale.
  • Engage in social media and digital marketing.
  • Create a customer loyalty program.

Be creative with your marketing. Whatever your budget, there are inexpensive ways to market your restaurant.

All Customer cannot be Equal

Travelers today use food as an entry point and a conversation starter to experience the social fabric and cultural customs of a destination. This change in mindset raises travelers’ expectations of culinary experiences, and also raises the bar for hotel food and beverage. Large destinations and hotel groups in particular can capitalize on this paradigm shift by gathering local data on what kinds of experiences travelers are looking for, and using that data to personalize their offerings and promotional campaigns.

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Role of mobile phones in the F & B Dept. in Hotel Industry

It has been determined that in the hospitality industry Food & Beverage Department is one of the biggest and most useful departments. This is commonly known by its initials as F&B. It grew out of simple origins: as people travelled from their homes, going about their business, they often had a need or desire to eat or drink. Others were encouraged to meet this demand by supplying food and drink. As the interests of the public became more diverse, so too did the offerings of the food and beverage sector.

Today, this industry as huge as of approximately $709 Billion in the year 2015 and the projected amount by the end of 2017 is approximately $798 Billion which is expected to grow to $950 to $1000 Billion by the year 2020. Food expenditure constitutes the majority of our consumption basket and with an increasing young population, eating out will only grow. Eating out has evolved from an occasion driven activity to an occasion in itself for the youth for whom eating out is the most favored activity besides hanging out with friends.

With the hotels and restaurants going digital, this industry has revolutionized quiet a lot in last few years. Consumers are increasingly turning to their mobile devices for help with their dining choices, it is imperative that restaurants market to diners via mobile. As per a survey held amongst more than 1000, the report showed that 53 percent of respondents had used their phone to find a restaurant location, while 49 percent had done so to browse a restaurant’s menu. In addition, 35 percent of respondents had used their phone to place an order for pick-up or delivery, and 25 percent had made a dining reservation with their phone.

The hotel/ restaurant industry is going through a period of unprecedented, irreversible change and will look very different in 2020 than it does today. To prepare themselves for the future competition, hotels will need to build an IT infrastructure that can support growing data-driven demands and handle new challenges around risk. Meliá Hotels International, as one example, is committing more than $1 million over the next three years in technology and digital marketing expertise. Meanwhile, Accor has committed $225 million to a major digital transformation project. To compete, others must take action quickly or risk getting left behind.

Where do you stand?

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