Successful Tips and Tricks For Website Promotions


Website Promotion is a challenging process. You can have the best product in the world, but without effective advertising no one will know about it. Just because you have launched your website on the Internet doesn’t mean that everyone will come flocking to it. In fact, nobody will know it exists if you do not get out there and promote it. There are some successful tips and Tricks which will definitely increase traffic of your website :

  1. Strong Content Writing – Being a crucial part of the website it should be strong enough to catch the attention of the readers. It should stand out as the best in the niche and be worthy to rank high in Google. Uncomplicated and Impressive content gets more social media shares and earns backlinks from authoritative domains which automatically leads to increase more traffic to your website. It’s also important to interact with your readers and ask them to participate to the article by leaving comments.
  2. Build quality backlinks – To get more organic traffic, you have to build backlinks to get the better results. Only spend time on building quality backlinks and never replicate all of them. Bad backlinks can lead to Google penalties.
  3. Don’t replace your best backlinks –When you earn or build some good backlinks, it’s very important not to lose them. Keeping track of your existing backlinks is at least as important as building them.
  4. Share your Case studies – To keep the reader’s interest alive & give them a reason to re-visit your website you should share your experiences and tell your readers how you achieved certain results. It will help you to drive organic traffic to your websites.
  5. Interesting & Awesome Headlines – An Interesting headline can improve your CTR on search engines and social media & help you to get listed on the top.
  6. Be creative with your photos – An impressive image will not only look good on your website, but it can also help you get backlinks which can help to attract traffic to your website. If your image is unique, others might want to use it on their website, and they’ll link to your website as being the source.
  7. Assemble email addresses – Nowadays an email is the most personal way to communicate with your readers and tell them about your latest posts or ask for their feedback. Grabbing your visitors email addresses will help you increase your returning rate and decrease the bounce rate
  8. Focusing on Your Customers –Run surveys to understand what readers expect from you. It’s makes you to understand what your readers expect from your website and how they think you can improve the website. Your readers feedback is very important, and it can help you build your website in the right direction.

These eight website promotion tips make it easy for anyone to focus on improving their website, and promoting it through the right channels. It can take a few weeks, or months, before you notice a significant increase in traffic and your online ranking.

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Proximity Marketing – The new era of mobile marketing


With mobile devices becoming a staple of modern society and the preferred way of accessing digital content, today’s successful marketing professionals will need to understand how to connect successfully with mobile consumers. Smartphones have made proximity the most popular consumer technology. With reports of smartphone users skyrocketing and expecting to reach a staggering number of 2.5 billion in 2019, Proximity undoubtedly makes for the strongest and most compelling marketing strategy for enterprises to reach out to its digitally connected customers.
Over 19 industry verticals are investing in and deploying proximity technologies with the top five being Retail, Shopping Malls, Hotels & Tourism, Stadiums & Sports and Airport. Retail, in particular, has been more aggressive in deploying the latest location-based marketing strategy and investing in proximity platforms.
Proximity marketing uses location-based technologies such as Beacon, Wi-Fi, Geo-fencing, GPS, and Near Field Communication (NFC) to engage customers directly through their mobile devices. One of the key benefits of proximity marketing is that its messages reach a high percentage of potential customers who are in the area.
Few Proximity Marketing Strategies are:

  • On-the-Spot Digital Coupons: This strategy allows retailers to send digital coupons to all of the shoppers that are in proximity to their store via the Bluetooth or WiFi network. It can be a powerful tool to capitalize on high-traffic times, test out interest in a new product, or stimulate sales on a slow day.
  • Interactive Digital Signage: Eye-catching digital signs, while not having the penetration power of a digital message sent to all mobile phones in proximity, can still be highly effective in engaging customers. A digital kiosk outside a movie theater, for instance, can allow customers to browse their choices and watch previews based on their own individual tastes and preferences.
  • Bar Code Marketing: One of the latest advancements in proximity marketing is the bar code. Similar to what is used as price tags at grocery stores; companies have now taken to using a simple bar code (sometimes called QR codes) as a way to connect with customers. Again, this strategy is somewhat passive, in that passersby need to choose to scan the bar code with their smartphone, but it requires less time and attention than digital signage. Shoppers can scan on the fly and connect with the content on the spot or bookmark it and come back to it later.
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How Big Data and Analytics are Transforming Businesses?


As the businesses on Internet is expanded, the volume of data now being generated is huge and making the sense out of that massive raw data is beneficial.

Analysts predict that by the year 2020 organizations will house 4.4 zettabytes – or 44 trillion megabytes – of information.

As the businesses embraces doing business on Internet, Big Data is now a new crush for all small, medium and large organisations.

What is Big Data Analytics?

Big data analytics – tools and processes created specifically to turn big data and analytics into business insight – allow business leaders to develop a conversational relationship with data. It’s an approach where answers suggest better questions and refinement leads to insight.

There are various ways to unlock value from Big Data:

  • Time Is Value
    Getting real time analytics helps in improving organisation and taking quick better decisions toward improvements which in turn gain better value in long term.
    Once we have the real-time insights, decision making processes are able to realize better value from real time analytics.
  • Streamlining Decision Making
    Many organisations have different culture, mindsets, business models, processes, innovators who help organisations in making decisions and implementing those, now with the Big Data when they analyse the information they could realize that they can now understand what their customers really want and they know that they are far from achieving that goal, further which helps them in implementing the process and models in different way to achieve the goals.

    Organizations that streamline their decision-making processes to become agile and responsive can best survive in the face of constant digital disruption.

  • Deeper Consumer Perception
    Organisations are now improving customer relations using big data. They can now identify from which customer they are generating good revenue clearing the fact that a single client is giving the small amount in chunks but combining that shows large revenue.
  • Increased Human Capital
    Employee retention is a normal business concern for some industries. An IBM case study reveals that one company reviewed around 5,000 applications and hired 200 new employees each month. Big data analytics allowed the business to analyze longtime employees’ histories to discover what job traits identify long-term job prospects. As a result, the company revamped their hiring process, greatly reducing worker turnover.
    By improving employee retention, organisation improves service level and the newly available resources become more productive.

We are just at the beginning of a revolution that will touch every business and every life on this planet. But loads of people are still treating the concept of big data as something they can choose to ignore.

Are you ready to improve?


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Social Media Marketings Strategies for Your Website


Social Media Marketing is very important strategies to increase traffic for the website. Some successful steps has been taken place to get the fruitful output :

  1. Mobile Optimization : We are living in a smart world technology where almost everyone have Smartphone or tablets with them, it goes without saying that business owners must cater to the needs of their mobile audience to generate leads and increase conversions. If your website still isn’t optimized for mobile, then you risk losing out to your competitors.
  2. Social posts get ranked higher : Social Media are the one of the easiest way to gain more traffic on your website. When customers enter your company name, you must make sure that your social media profiles are seen on the first page. This should be further leveraged for your reputation management and monitoring.
  3. App store optimization is crucial : Due to better functionality & convinces to the users people prefer to use mobile apps over the surfing mobile websites due to better functionality. If you have a business app, optimizing for the app store is crucial to enhance visibility. Tons of apps get created every day, making it more difficult than ever to stand out. It’s vital to use in-app analytics as well to measure conversions, click through rates and app open rates.
  4. Sell on social : Different social media sites have enabled advertisers to sell directly on their platforms. Facebook and Pinterest, in particular, have introduced “Buy Now” features. This is a fantastic opportunity to reach your target audience and increase conversions. It’s a win-win situation since social media users can now buy products without even leaving the app, allowing for a great user experience.
  5. Voice search introduces huge changes in keyword research : The improving functionality of voice assistants on smart devices is also driving the usage of these features upward among more consumers. Siri, Now, and Cortana are making the lives of smartphone users easier, but challenging marketers to adjust keywords (in particular) in their marketing schemes. Search terms, and therefore keywords, vary between speaking and typing.
  6. Use AdWords copy in your on-page SEO : Another great way to steal the spotlight from your competition is to look for keyword ideas in their Google AdWords search ads. Google AdWords ads are short and already optimized for your competition’s target keywords. If you can produce a quality article that ranks well organically for that same keyword, you can easily establish yourself among your target customers.

If marketing is overwhelming you, implementing even some of these strategies might help save some time and effort to free you up to do a better job at those more important tasks or allow you to put in the upfront work to adapt technologies for the long term.


Why companies have started hiring freelancers?

Changes in IT Trends: Why have outsourcing companies / clients started hiring freelancers and not offshore development companies?
I have been serving this industry for more than a decade now and have met more than a thousand clients, some of whom I went on to work with and some of whom just came to discuss their project without taking it further. During this time I have noticed a behavioural change in clients; in the last 4-5 years their inclination has been towards hiring freelancers rather the working with companies.

I have been trying to analyse this change, along with the change in the demands of the clients all over the world, and I have deduced that this is not only happening in the IT industry, but in all major industries. So, as I work in IT, I tried to find the reasons why it affects this industry.

The advantages of hiring freelancers

Affordability in terms of the pricing
I thought that affordability could not be the only cause of this shift from using offshore development companies to outsourcing the work to freelancers. I discussed my concerns with a lot of companies across the globe, in meetings, exhibitions and IT panel forums and found a reason behind it. That is, clients feel they can mould the freelancer to their needs and make them work beyond scope most of the time. This is very difficult while working with companies as they have set “SOW – Scope of Work” definitions, and anything beyond the “SOW” is chargeable.
So this implies that flexibility in terms of work is another factor for hiring freelancers.

Another reason that I found was the ease of work and implementation of the project at the client’s convenience. Freelancers are ready to work the hours that clients want them to work. Due to different time zones, freelancers are ready to work the hours that the clients are comfortable with.

Freelancing websites offer a platform to freelancers upon which they can showcase their skillsets and through which clients can easily interview them. Websites like Upwork, Guru, Freelancer etc. offer such platforms, but these websites do not have any set authentication steps.

I remember there was one website named Elance, which a year or two back merged with Upwork, which was one of its kind. They used to do verifications and authentication for companies, and also for individuals, that kept the quality and standards under control.

But a few of my questions are still unanswered when you choose to work with freelancers…

How secure your data, whether it is your domain name or your hosting?

Are Intellectual Property Rights (IPR) maintained?

Are you in secure hands?

Are standards being maintained?



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