Refurb Phone is a retailer specialising in refurbished mobile phones. Refurb Phone has grown rapidly to become a leader in its field with strong customer relations. Client was looking for complete design and development of their website from scratch.

Client has asked ALEA team to work on the website, maintaining its branding as Refurb-Phone is a trading name for Ezy-Gadgets LTD. They needed a website with following features:

  • Website should support a large database and should not get slow down.
  • Should be completely dynamic and easy to manage.
  • Completely SEO Optimized.
  • Should support multiple currencies for the products.
  • Integration of Payment Gateway World Pay and need to save the credit card information of the users.

Our Approach

ALEA team checked all the details thoroughly and analysed the complete details of managing the inventory, giving the smooth experience to the visitors to navigate easily through website and give seamless checkout experience.

Once the research was done, the complete wireframing and layout process was done so that nothing can be missed as per the client’s requirement. Once the client approves it we began with the functional coding part and phase by phase completed the each milestone which gave client a very good confidence and trust on ALEA team.


The Challanges

There were few challenges in terms of the following:

  • Saving the credit card information of the user in website.
  • Multiple Shipping Options.
  • Inventory Management with complete reporting.
  • Multiple transaction at the same time should not create an issue at the checkout page.

The Solution

As the team has already researched & analysed the Risk factors, those were already being informed to the client prior which was great for both of us.

Dedicated team is being assigned for the project based on the team expertise which made the development process modularised and flexible. It helps in overcoming all the challenges related to the API integration, transactions, layout and inventory management. Usability and functionality both were the priority so the team tested the website on multiple mobile devices and desktop versions to give a fully functional ad responsive website to client.

Technologies Used


The Result

Client is very happy with the work and appreciated the team as well. The website is generating good revenue and is being used by more than 10k users. The company was initially having the largest mobile phone portfolios in the whole of the UK.

As of 2013 Refurb Phone has expanded its presence into Major European countries. They now sell mobile phones and accessories to France, Belgium, Netherlands, Germany and Ireland.