How Technology is changing the fitness industry

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Today Technology is touching both biggest and the smallest aspects of life.The technical upgradation involvement in the daily routines of ours make the use of technology in the field of sciences and medicines.The perspective of technology has been completely changed the things and they are looked up in the way looked in the old golden days.Technology now can be used anywhere and everywhere from the use of mobile phones to the internet and speedy cars.

Similarly, the use of technology in the fitness industry has upgraded the world of fitness and is becoming the boon for the both hosts and the guests.The use of new technologies is transforming a great impact on different aspects or points of the fitness industry , i.e extending from marketing section to the payment transactions and lastly to the amazing evaluation of biometric impressions.

The technology is rapidly changing the fitness industry and there are many ways for the changes in the fitness industry:

Generation of Leads Online

Some of the standard tools such as letterbox drops, banners, and newspaper advertising can be used for a membership drive, and these methods are still considered to be more useful, but social media has increased its reach to a new level in the fitness industry. Some of the social media such as Facebook pages account on twitter, YouTube and blogs are considered to be the great and most powerful method for connecting up with the new clients and making the fitness industry rising to the new level.

Instructions for the Fitness

Some of the techniques such as personal virtual training and YouTube videos on fitness websites offers you many new and different ways of delivering the instructions about fitness. The advantages of the web for giving training to their instructors are taken up by the fitness franchises and also making their fitness class more standardized by rationalizing with the new choreography and some videos on the portals of the web.

Different fitness communities

As it is commonly known that support from the social media encourages the long term adherence to the exercises, taking the fitness industries to a new level. The online communities of fitness can make the exercisers towards sticking to their goals of exercises and also pointing out towards providing the new sources of information. In order to connect with the clients for long, fitness industries can meet the clients online in the communities of the fitness professionals and share resources with them.

24 hour Access in Fitness Industries

Since gyms were not accessible for 24 hours, but the technology made the gym accessible for 24 hours due to the phenomenal success in the industry of fitness such as Anytime Fitness, making the members have access to the gym also after the closing hours.

Fitness related Apps are now available

As of now, there is the number of apps available for the fitness industry making the people encourage for having more responsibilities for their nutritional behavior and exercises they perform. Personal trainers which means that you don’t need to more available for the long sessions of a cardiogram. For example, apps take the users for the running programs of eight weeks, allowing them for spending their personal sessions on the activities where more guidance and techniques are necessary.

More of Wearable Gadgets are available

For becoming the ultimate fitness tracker sports gadgets are available which are embedded with sensors. The gadgets give the detailed description of the measurement of the heart rate and the activity levels, also valuable data such as the progress made by the user is provided by the sports wristbands. The gadgets encourage the users to reach out to their goals of fitness emitting out the negative reinforcements.

Different innovations in fitness Machinery

A simple treadmill in the fitness industry is taken to the new level in terms of surrounded sounds, integrated screens on the televisions, monitor for the heart rate and this is made possible just because of the increasing technology and more is about to come. Several more technologies such as testing VirtualU, 3D scanner for the body are designed and waiting to come into the fitness industry.

By Wrapping up at the end it is well known that looking forward with the more advancements will make your workouts more enjoyable and more effective for everyone.


Tips to Increase Conversion Rate of your Website

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The conversion rate of a website is a measure to compute for how many time duration users on the website convert, by doing the activities such as filling a form, performing a call to action, clicking on an advertisement, directly buying a product depending on what type of business do you have. In any condition, if the action is quantifiably made by the user on your website leading to revenue.

Here are some tips through which a number of conversions can be increased on your website :

  • Never miss your call to action
  • Your call to action on your website is something that asks users to convert, which could be your’s product landing page or a sign-up form for the users for an email list. Call to Action needs to be noticeably visible to all. Make it that you have a unique design or use a soft pop-up of Call to Action in case the user sits idle on your website.
    Make sure that it is being included on top of each page, or link to it on every page of your website.

  • Make it easy to convert
  • If the process to fill the form is too long and complicated on your website, many users will discard it. For example: If only the details of users such as first name, last name, and email address are being asked instead of asking them to fill their first name, last name, email, location, occupation and many more which doesn’t matter at all. If the process takes less than 30 seconds than It will be good for your website to increase the conversion rate and will be in good shape.

  • Include testimonials , guarantee and a reviews
  • The major factor for the conversion is the trust and trust is need to be gained especially with the new users. Reviews of users and testimonials should be used if you have and users trust the brand only when there are lot of reviews from the third party. If there are any indications of authority, such as affiliations with the industries, publishers, influencers or brands, then show them all with the badges and then consider a guarantee of the user on your products and services and this leads to more trust and conversion rate.

  • Try to Use more strong action of words in Headline
  • The rate of conversion can be broken or raised due to the headline’s strength as it is the first impression seen by the people and is the foundation for their impression of the opportunity. Making your products and services possible to get it more compelling and attractive you have only a few handfuls of words. Instead of getting a fall in these traps, try to use strong action of words and simple language of your heading making it more clear and attractive thus leading to an increase in conversion rate.

  • Be Straight forward for your products and services
  • Now consumers have strong detectors, which means they are very well known about when you are transparent and when you are covering your defect with the colorful language. Use bulleted points to describe the advantage of your product thus increasing the value of products and services for the users. The more honest and straight forward you will be the more are the chances to increase the conversion rate of your website.

  • Always try to improve demonstration and case studies
  • People have more craving s about the visuals as sights are considered to be the strongest sense. Instead of giving a description of your product and service in the written form try to visually describe your product of what and how it works. If it is an intangible service than show the service being provided to someone. This will definitely increase the conversion rate on your websites.

  • Always be simple
  • Don’t go overboard with the vibrant and flashy designs. Aggressive pop-ups, flashy lights don’t make a good sense for the conversion, in fact, it turns most of the users away. The more simpler will be the design, the more possible chances will be to increase the conversion rate. So always try to be simple thus leading to an increase in more conversion rate of your website.


    Tips for getting team Motivated on long term projects

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    “Coming together is a beginning. Keeping together is progress. Working together is a success.”

    For every project manager, the important skill is the management of the project and team with having the potential to motivate your team. The more skilled the project manager is in motivation, the exhausted are the long-lasting projects but it becomes easier for the entire team for handling the situation.

    The question is how and to which extend the project manager should be motivated? The answer to this for someone might be natural and someone might struggle for finding out the right words and right ways to engage your employees so that they are always ready to put their 100% effort on all the projects. So here are the 5 tips to keep your team motivated on long term projects so that they can handle these situations and remain motivated :

  • Increase their commitment power
  • Explaining how finishing the project benefits both the company and your team is the most simplest way to do so. Not keeping the benefits in the mind by the team members during the work might be surprising , but actually this happens.During the work some of them don’t know about them because they are told of not to remember and some of them don’t keep them in mind every time but know about it. In this case reminding them about the benefits can increase their motivation to do the project and this increases their power to do commitments.

  • Rewarding them for good Work
  • Giving rewards to team members are not only for the good work but also for many other reasons.Many other reasons can be first performance of team was great achieving the desired results. Second can be that the efforts and hardwork done by the team members are noticeable and remarkable. Sometimes it is necessary to compliment the people for making them feel more motivated.

  • Setting up Realistic Goals
  • The worst thing that can be done with a team is getting them overloaded with the work which they can’t handle.Starting up with the new project might lead to excitement and positive. Also might lead to setting up the goals that are not realistic. There is nothing awful in making this mistake as these can be made by anyone.

    In this case try to reset your goals into the realistic goals and reevaluate your plans so that your team member don’t get exhausted and demotivated while doing the project.

  • Measuring the Performance
  • Need to understand whether the project is doing as planned or any additional time is required to do it . Also needs to understand whether the goals are achieved or not. Also tracking the progress in the first place is very important.

    Working of the team members become easy , if they know the progress that how much work they completed and how much is left to complete. That’s why measuring the performance since starting of the project is very important and telling up the team about the intermediary deadlines and making them work accordingly.

  • Motivate yourself
  • It is being correctly told that you can’t keep your team motivated until you are self motivated.So always keep yourself motivated before motivating your team.So how can you get yourself motivated? It is recommended that prepare a list of task that your team has completed , looking it all time depressed and stuck. During the work all your personal problems should be kept aside and always try to have bright exposure to both work and life.

    Of course , getting of all these things are not such an easy task..Keeping your head high all time might be typical and same time motivating your team of how you feel must be typical.This all needs to done as your team relies on you. It is cent percent sure that the day , once you get succeeded in motivating your team members , you will definitely feel great.

    Employee’s Birthday Celebration

    All Employees are a part of ALEA Family. We celebrate the birthdays of all the ALEA family member with full zeal. We decorate the cubical of each member on their respective day with frills, toffees, chocolates & balloons. A small celebration followed by the cake cutting & gift is the tradition of ALEA for their Family Members. Here’s the glimpse of birthday celebrations we have.

    Site Security Session

    Security is very important aspect in IT and concern for the clients. Often, we hear from our clients what security measure we will be taking while the website development? Is our website secure? Will my website be secure from SQL injections? Likewise various other questions.

    ALEA held the training session just to focus on the security measures specifically so that ALEA can provide a thrilling and an amazing experience to their clients in terms of security and they can be relaxed in sharing their information on website. Following topics are being focused.

    Data Encryption
    Secure Socket layer
    Data Encryption
    Site Lock Security
    Web Application Firewall
    SQL Injection
    Protect against XSS attacks
    File Uploading Measures etc

    There were lot more topics covered under the training session giving a great insight to the team regarding security.



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