The client ran a solid mid-sized product business, great team, quality offerings, and a lot of potential to grow through digital. But there was one area they just couldn’t get right: social media.
They were trying to manage everything across Instagram, Facebook, LinkedIn, and Twitter, but it was all manual. No automation, no central system. Just the marketing team bouncing between platforms, copying captions, uploading images, and hoping it all landed on time.
And like clockwork, things started slipping:
- Posts kept going out late.
Not because the team was lazy, because everything was being done manually, and things slipped. No schedule, no buffer, just chaos.
- Engagement started to drop.
When your audience doesn’t hear from you consistently, they stop showing up too. That’s exactly what happened.
- We missed entire campaigns.
Launches got delayed. Deadlines were missed. Some promos never even made it out the door because we were too swamped.
- The team was burned out.
They were doing the work of three people with half the tools. Everyone was playing catch-up, all the time. No breathing room.
Worse, real opportunities were falling through the cracks. People were messaging them on social channels, but the team couldn’t respond in time. Sometimes, they didn’t even see it until days later. That wasn’t just a missed “like”, it was a missed sale.
It wasn’t that they didn’t care. It was just too much. Too many platforms, too much pressure, and not enough hours in the day to keep up with the pace that social media now demands.
They needed a fix, not a new team, not a massive budget, just a smarter system that could take the pressure off.
Client Goals and Challenges
Below is a brief overview of the challenges the client faced:
1. Manual and Time-Consuming Work: Their marketing team spends a lot of time on posting manually on platforms like Facebook, Twitter, LinkedIn, and Instagram, etc. and because of that team will not be able to focus on other important tasks like creating content and planning of making business social media on top.
2. Inconsistent Posting Schedules: Without automation, posts weren’t always made at the right times, which meant they missed chances to connect with followers. This hurt their brand visibility and interactions.
3. Delayed Posts: Since everything was done by manually, posts were often late, causing them to miss important promotions, announcements and also engagement.
4. Hard to Track Engagement: The team struggled to see how well their posts were performing, making it difficult to determine what was working and how to improve.
5. Getting stuck in routine work: With many social media accounts to manage, the team was overloaded with repetitive tasks. This kept them away from Doing the work that really matters that is really necessary.
To fix these problems, the client wanted to automate their social media posts using Make.com, and the steps will be:
Ensure Consistent Posting: Automate posting at the best times without doing it manually.
Save Time: Automate posting so the team can focus on creative tasks.
Improve Engagement: Post at the right times to increase interaction with followers.
Track Results: Use analytics to see how posts are doing and improve strategies quickly.
To help with this, we utilized Make.com to establish an automation system that enabled the client to overcome these challenges and achieve improved efficiency, consistency, and engagement.
Solution We Proposed to the Client
We created a solution to make the client’s social media management simpler and faster by automating important tasks. We used Make.com to connect their social media accounts (like Facebook, Twitter, LinkedIn, and Instagram) to automatically scheduled their social media posts, customized content, and gave them a real-time updates on how the posts were doing. This system also helped the client interact with their audience using smart, data-based methods. Here is how we set up the Solution:
1. Connecting Accounts: We linked the client’s social media accounts (Facebook, Twitter, LinkedIn, Instagram) to Make.com. This allowed them to manage everything in one place, making social media tasks easier.
2. Automated Scheduling: We made sure posts go out exactly when their audience is online and ready to engage, no more guesswork or manual timing. This made sure posts reached people when they were most likely to interact.
3. Posting on Multiple Platforms: The system made it easy to create posts that worked well on each platform, keeping everything consistent but adjusting to what each platform needed.
4. Automated Responses: It saved the team from repeating themselves and gave them back time for more meaningful conversations, even when the team was offline, so the marketing team could respond quickly without doing it all by hand.
5. Content Storage: We set up a place to keep all the client’s content in one location. This made it easy for them to review and approve posts before sharing them.
6. Real-Time Results: The system tracked how well posts were doing, showing things like likes, shares, and comments. This helped the client change their strategy to improve results.
Key Features and Functionalities
Make.com is basically a no code automation and has an easy-to-use drag-and-drop tool, so the client do not need any coding skills to set up or change things in automation, making it simple to use.
- We set it up to connect seamlessly with their social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Google Play. This allowed our client to manage and post their content on all these platforms and keeping everything consistent for the brand.
- We also set up automatic posting, so content is shared at the best times for more engagement. The system handles everything, so the client didn’t have to do it manually. We have used a calendar to schedule posts and made the approval process quick and easy.
- The platform automatically managed comments, messages, and reviews for us. It uses AI to sort conversations by mood and responds using pre-set messages. It can even hide or delete spam and bad comments.
- For teamwork, we connected tools like Slack, Microsoft Teams, and email alerts. We created an approval system to make publishing smooth and set up role-based permissions to control who had access to the accounts.
- We also used Make.com to create detailed reports, which helped us understand how the audience was engaging with posts. These reports helped improve the social media strategy.
- The platform also connected to business tools like HubSpot, Zendesk, and Google Sheets. This made it easier to connect social media with customer support and data management.
- We make sure to secure all the social media accounts of the clients, so we have followed rules like GDPR and SOC2 to keep everything safe.
- We have used Make.com Social CRM tool that stores all the customer details and tracked past conversations. It allowed the team to leave internal notes to improve customer relationships.
Overall, this system helped the client save time, improve consistency, and make smarter decisions about their social media.
Results and Benefits
- Right off the bat, automation cut down their social media workload by 75%. That’s not just saved a little time, that’s hours back every week. The team finally had room to breathe. Instead of chasing posts, they could just focus on the real work, which will actually grow their business planning, creating, and experimenting.
- They even started managing three times more accounts without hiring anyone new. Same team, same tools just way more output. That’s the power of good systems.
- Posts started going out at the right times (not just “whenever someone remembered”). That alone boosted their posting frequency by 50%. Suddenly, they were showing up consistently, building momentum, and staying top of mind. The brand got clearer. The audience got bigger.
- And because posts were going out when the audience was actually online, results started stacking up. Engagement shot up by 40%. Follower count jumped by 25%. People were noticing the brand more and actually interacting with it.
- They also didn’t have to wait for end-of-month reports anymore. With real-time insights into likes, shares, and comments, the team could see what was working and tweak things on the fly. That kind of flexibility helped boost engagement by another 30%.
- Oh, and manual work? Slashed by 60%. That freed up time, cut down stress, and saved serious money. The whole system just flowed better.
- As the brand grew, the automation scaled with it. No panic, no fire drills. Just more accounts, more posts, same lean team crushing it quietly in the background.
Bottom line: Make.com didn’t just save time, it helped the AleaIT team to get smarter, move faster, and build something way more powerful. The brand grew, the numbers spoke for themselves, and the team finally had space to focus on what actually matters.
AleaIT Solutions Pvt. Ltd. has been building reliable, high-quality software for over 20 years. We’re an MNC with one simple goal helping businesses grow through smart, honest, and ethical tech solutions that actually work.
As software developers, we are committed to creating strong software foundations and custom web applications that help our clients achieve profit and growth for our clients. As a top IT outsourcing company in India, we focus on delivering high-quality, reliable solutions. We always work with transparency, trust, and a commitment to improving our processes. Our services include:
- Web and mobile application development
- Custom Android and iOS app development
- Hybrid mobile app development
- IoT solutions
- Blockchain development
- Salesforce implementation
- Custom logo design
- SEO-friendly websites
- Digital marketing services
Providing timely and budgeted software solutions demonstrates our value to our clients and their services. We’ve got people on the ground in the UK, Singapore, the US, Thailand, and Australia, with our main office in Jaipur, India. And yeah, people call us one of the top IT companies in India. That’s cool. But honestly? What matters to us is how we work.
At AleaIT, we’re not here to just hand over some code and walk away. We’re here to build with you, figure stuff out together, and keep showing up. Your business matters to us. Your success matters to us.
If you’re serious about building something that actually works, we’re in. Let’s make it happen.
