AleaIT Solutions demonstrated the art of visual communication: A dive into Graphic Designing

Have you ever wondered what goes into the design of that eye-catching logo or informative brochure you hold in your hand? The answer lies in the world of illustration and designing, the art of combining words and images to deliver a clear and powerful message. We at AleaIT Solutions, understand the power of visual communication. Recently, our Lead Graphic Designer Aryan Jain held a live session to unlock the secrets of this fascinating field. Let’s dive deeper into the main destinations: 

So what is Graphic design?

Graphic design is the art and process of creating visual communication through the combination of text and images. It covers a wide range of media from logo and brochure design to poster and logo design for websites and even interactive applications.

The Power that Visuals hold:

Artists use the power of images to effectively communicate thoughts, feelings, and information to a specific audience. Images have the power to captivate, evoke emotions and leave a lasting impression. When combined with well-chosen text, graphics can deliver powerful messages that resonate with viewers.


Exploring Design Styles:

The world of graphic design can offer multiple approaches, each serving a specific purpose:

Picture-based graphics: This technique uses graphic images such as pictures or digital images to convey a message with minimal text. We can think of a vast number of beautiful posters where one image says a lot. 

Type-based design: Text plays an important role in this genre of design. Designers focus on the visual aspects of words, such as font choice, size, spacing and composition, to create visually appealing and informative designs. This can be often found on posters, packaging, or notebooks. 

Graphics and style: This is the most common and popular style, where graphics and text work together to create a balanced and effective message. When choosing images and content, designers carefully consider the message, audience, and purpose. Collaborating with artists, photographers and print makers in this process can create a desirable outcome.


Varieties of Design Fields:

The field of graphic design is vast, offering a variety of career paths. Here are some of the different types of designers you might encounter:

  • Graphic Designers (generalists)
  • Web Designers
  • UI/UX Designers
  • Fashion Designers
  • Interior Designers
  • Industrial Designers
  • Motion Graphic Designers
  • Product Designers
  • Brand Identity Designers


Key Principles:

Effective graphic design follows a basic set of principles: 

Audience: It’s important to understand who you’re designing for. 

Layout: Keep in mind that it is necessary to create a neat and accessible layout. 

Fonts: The choice, size, and spacing of fonts have a significant impact on readability and aesthetics. 

Imagery: These are the visual aids chosen and used to support the message and speak to the audience. 

Color: Colors evoke emotions and set the overall tone of the design. 


Designing with Tools:

By understanding the basics of graphic design, you can appreciate the thought and effort that goes into creating visually appealing Graphics. This session aims to highlight this Diverse Field, the different tools available, and its importance in today’s world.


  1. Adobe Photoshop-: Photoshop is a fan favorite among Graphic designers. This Pixel-based software can do everything from image editing to designing creative graphics.
  2. Adobe Illustrator-: Illustrator is a vector-based software that helps in creating high-quality and high-resolution graphics, a go-to tool for designers for logos designing, and highly detailed hand-drawn graphics.
  3. Corel Draw-: Corel Draw is used by many professionals due to the various formats of projects it offers. It is also very useful when it comes to printing and publishing media as it ensures no quality loss when printing digital media.
  4. Adobe Indesign-: Indesign is often used for creating Posters, Flyers, Magazines, books, and ebooks. It covers all kinds of publishing and informative media.
  5. Canva-: A multi-purpose tool used by professionals all over the world. Whether they are designers or marketers, Canva comes in handy for all your graphics needs.


Stay tuned for future blog posts where we will delve deeper into different topics and share more industry insights! In the meantime, feel free to contact AleaIT Solutions if you have any questions or need graphic design services to bring your vision to life. We have a talented team of designers ready to collaborate with you!

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