Every business is successful if they have a good and repeated customer base. We all know that the online eCommerce industry is increasing fast and will continue its rapid growth. Starting an eCommerce has never been an easy task but an easy task compares to having a lucrative and growing eCommerce store.
There are various ways available to boost your eCommerce sales but some of them are completely pointless if you’re not following the right strategies.
People should not be unfamiliar with strategy. Those who understand it will survive and those who do not will perish – rightly said, Sun Tzu.
In this post, I am sharing some great ideas but I don’t expect that all will be relevant to everyone but definitely you will get good ideas to explore and experiment.
1. eCommerce Store
Many businesses focus on only having web-based eCommerce stores resulting in losing massive customers as now-a-day most users use mobile for day-to-day tasks in their life. At least having a responsive eCommerce website is a good start and If your products are too difficult to purchase on mobile devices, you could lose a number of potential customers.
2. Eliminate Abandoned Carts
Abandoned carts are a major issue for an eCommerce business as customers go away if they find any great offer on another store for a reasonable price and thus you will lose sales.
One of the great ways to reduce this is by offering time bounded discounts so they can immediately purchase. You can also send follow-up emails to remind them of their cart and send discount coupons.
3. Automate Birthday, Anniversary, and Seasonal Cash Discounts
One of the great ways to boost loyal customers is by sending them a personalized discount. It was experienced that the personalized discount has great increasing effects to boost the sales.
4. Social Media Reviews
Facebook, Pinterest, Twitter, and Instagram are among the highest-performing sites. Yet, depending on your business niche, other sites may prove to be more worthwhile.
People are more likely to buy if they will get good reviews and recommendations from the social media influencers they follow. You must maintain good reviews on social media to have great sales but don’t be afraid of bad reviews as well they will help you in improving.
5. Focus on Most Selling Products
By focusing on the small number of products that disproportionately contribute towards your website’s success, you can achieve exponential growth.
Offering great discounts on these most selling products will help you contribute to more success to your website as increasing the sales of the highest selling products is more easily compared to the products which are not being sold in months.
For every business, small or big it’s always better to know what your customers think and what they want. Knowing this by experimenting with technology and other tactics will always contribute to growth.
I hope these tactics or ideas will give you some information to think about and implement. Let me know if you have anything worth sharing that you’ve found practically useful.
Ref – https://www.toptal.com/designers/e-commerce/ultimate-ecommerce-design-guide