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Want to make your website shiny?

An attractive website design is one that captivates visitors to explore more deeper into the whole website. First and the most important, your website should be aesthetically pleasing to the eye. Once the viewer’s attention is held, now you need to concentrate on the ease of using the website. This can include the presentation of the concise and relevant information related to the website. Good website usability creates a good impression of visitors that may convert into potential clients. Now as everything is on the tips and internet the best medium to expand your business to people by websites. For every business there are more chances of getting leads online with the websites. For this you need to have an attractive as well as shiny website. Attractive website based on some of the parameters such as performance, security, frontend, backend.

Now you must be wondering to get the right person who can take your website up to another level. Here is how a developer can help in achieving success in your business.

Performance Management

The performance of the website is the key driving force to attract the visitors. Customers tend to abandon the site in seconds that take more than 3 seconds to load. A developer can work on several parameters that will increase the performance. The performance is based on the relationship between elements including application code, application databases, file serving techniques, hosting infrastructure, users’ browser and end users computing devices which render pages.


  • Front End Optimization:
    the highest contribution to website performance is the front-end process of the delivery and rendering of assets of user’s browser. Therefore, a developer especially the frontend developer includes the activities which improve the delivery in this space.Developers use a wide range of sophisticated techniques to improve the front-end delivery techniques:

    • Minimization of round trips.
    • Reducing Web Page Payload.
    • Minimizing Requests Overheads
    • Optimizing Assets for Browser Rendering.
    • Optimizing Page Load Order for Previewed Speed
    • Decouple the Performance of Third-Party Content
    • Maximizing Caching through to the Browser
    • Offloading contents to Content Delivery Networks
    • Selection of best CDN for the Particular User
    • Mobile Specific Optimizations

    The application of these items can be productive as there are performance optimization techniques which developers employs to target the above outcomes that can speed up the performance of the website.

  • Back End Optimization:
    Here comes a backend developer in the scenario. The developer targets some of the major factors that renders the performance and does not get into the eye.

    • More & Fast Servers:
      Adding more and faster server can automatically speed up the performance to your website. Development cost for adding servers are also cost-effective. Developer not only uses one method for this, they have the complete understanding about which suits better for your business.
    • Database & SQL Optimization:
      The second method that the developer uses are evaluating how the site load its content, links, photos, texts, and prices. The more frequent your application requests data, the slower the page will be. There are usually half a dozen queries that slow the performance of the site. The problem is even each query run fasts but running of all the queries make the page slow. Developer hence, optimises all the SQL queries that can help in improving the performance of the speed.
    • Caching: The third technique that the developers employ for improving the speed is caching. Instead of generating dynamic HTML page for visitors every time it requests, with caching the page gets generated once, saved and reused for further visitor’s requests.


There are several security risks that a developer look while making a website. Here are some factors that needs the attention of developers in order to make your website secure.


  • Security Cookies:
    Developers implement secure and http flags on the cookies that store various kinds of information such as user last visited, user preferences and other. These flags are explicitly set to be true to ensure that the information is only going in the encrypted form and cannot be accessed by the client side that prevents cross-side scripting attacks.
  • Securing application secrets:
    Secrets in applications includes sensitive information like admin passwords, long-lived passwords, API keys and private keys. Storing secrets in initializing files, in the source code or in a configuration service must be avoided. Developers use enterprise grade-secret management system. Secrets might even leak through log files and they should be either not be written to the log at all.
  • Prevents account spoofing:
    Developers integrate the use of tokens which is obtained by the user after login. Application extracts the token and compare with the ID of the account that is being operated. This ensures that any other user cannot use the token of another.
  • Using individual identities for better auditing:
    Developers map member’s real and individual identity to proper admin roles / permissions for sharing admin account to all the team members so that the credentials would not get loss. This ensures proper auditing changes.

With a developer and integrating all these techniques you can surely make your website attractive and efficient.