How many of you remember the old way of learning “Days within months” or “Periodic table in Chemistry” or “Romeo & Juliet love story”, now as you are dreaming about your childhood, let me know how many of you remember “Pascal’s Law” or the formula of “Heisenberg’s Uncertainty Principle” I am sure quite a few, right?
Yes, that’s a power of storytelling.
Story telling has been passing on to us from our ancestors which we again pass to our children because that is the most impactful detail which we always remember and believe to be more powerful.
Why Story Telling is so Powerful?
Story telling is important because it connects with human emotions, it draws attention, empathy and connection who is listening to your story. When you want to deliver any message to your audience there should be story as facts, figures and stats are not remembered by most of the audience, but story does and that is why the story telling is very powerful.
Research shows that messages conveyed as stories are 22 times more memorable than just facts.
How Story telling can affect your content marketing or brand?
Consumer’s behavior is changing and thus the way they interact with the advertisements so it’s just a matter of seconds to hook them with your story or brand.
Story telling is mostly why the consumer should trust you, connect with you and buy from you. Stories make more sense and can be a powerful word of mouth marketing for you.
It’s very important that while telling the story the consumer should have picture in their mind, for e: g If I am saying “You are sipping a hot cup of coffee while watching outside viewing a beautiful greenery on a rainy day and relaxing in your balcony” How did you felt reading it? You must have imagined that as in this chaotic life we all want a moment for ourselves. Yes, that’s how you need to create a connection between your product/service with your audience.
If you are looking to sell your service or product, there should be a story to which you can connect with your audience emotionally. You need to show how your product or service has helped people to solve their problems using a story as the audience is far more likely to read and engage with it, plus they are more likely to remember your brand.
Consumers are always looking for enticing content, so you need to dig deep, find out your own story no matter it’s within your organization or the story from your own consumer who has used your product or service.
Storytelling can transform your brand and is a future. Do not wait, start telling your story.