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10 Quick Hacks to Make You Reach One Million App Downloads

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Getting the maximum downloads is what every App developer wish. But getting the same is not an easy task. We have seen a lot of app developers or the companies spent thousands of rupees for the marketing of their app on worthless tactics but have failed disturbingly.

With the tremendous amount of competition on both the Apple App Store and the Google Play Store, convincing users to download a new app is extremely challenging. Seeking every metrics to get the maximum downloads is neither justified nor conductive. Here’s a quick 10 free hacks to make maximum downloads in no time:

  1. Radiant UI –if your app cannot entrap your user, it won’t do much for you also. Consumers are looking for the user-friendly app which can help them in an easy way without investing much time on dingy app. For this one should ensure for the two aspects: first. The UI should be very responsive across devices & Secondly, should be able to delight the customer in the first go.
  2. Crash Free App – Every user wants a smooth app. No one likes the buggy app. It should be advised to the developer that to test the app in beta. It should be the utmost priority for a developer before launching the same. There are various platforms that are available for the developers like Betalist, ErliBird, BetaTalks, BetaBound. Poor or fewer reviews may lead to limited fixes to your app, making the complete task futile.
  3. Choose the app title strategically – Your app title is very important aspect of your App which leads to the ranking of the App. Make sure that you have included a couple of most important category keywords in your app title. One should make sure that the keywords should fit naturally in the title else it will look spammy.
  4. Compact Description – Every business today swears by the name of content and its benefits and app business is not an exception to the rule. Make sure that you write an effective copy to make sure that your app’s purpose is evident. Also, don’t forget to mention the most important benefits your app gives to the users to make their life wonderful or the specific pain points it solves.
  5. Reviews & Ratings – Your app’s ranking in the search results is also greatly influenced by the ratings, reviews, and downloads it receives. Indeed, not only the algorithms will boost your app rankings but users will be more tempted to download your app if it has a good reputation. App users rely on other app users’ opinions before downloading an app. An effective technique to encourage users to rate and review your app positively is to use push notifications at the right time.
  6. Use localization to get more downloads – There are a lot of non-English speaking countries in the world where people prefer to use apps in their local language. Multiple studies have shown that if you localize your app to languages other than English, it can increase the downloads of your app significantly. If you don’t have the video translated to other languages, you can use YouTube’s transcript feature, and Google Play will use the transcript based on the user’s language setting.
  7. Launching at Right Platform – One should showcase an app/product on a platform where it makes sense. A platform that has active users who are really interested in your product. That’s why I am a big advocate of a platform like Product Hunt. Not only will your product get the right kind of visibility, feedback from users will also help you to improve your product and scale well.
  8. Play with Pricing & Discounts – Offering an app with a price tag, then a sign-up discount is a great way to entice your current and new users. It will also keep new users from abandoning the app. One thing to note about pricing is to make sure that one must know how your competition has priced their apps and then price an app accordingly.
  9. Publicize your App – There are many sites out there which allow you to list your app. Reach out to your power users. Email them, ask them for advice for improvements. If their opinion gets counted, they will feel more inclined to share the app with their friends and family. Make a list of top 500 bloggers in your industry and reach out to them, use Twitter and blog search to find them. Get them writing about the app which will eventually leads to maximum downloads.
  10. Periodically Update App – A well-timed refresh of your app is a great way to get your old users using your app again, as well as getting your app re-listed and back in front of potential new users. The right refresh schedule depends on the app, but once a month is a good rate for most apps. Refresh your apps with a new feature or two, some new graphics, a better description, or a new ad network or type (banners, interstitials, etc). Keeping your app updated is a good idea if you want to be successful over the long term.

These are some successful hacks one should opt to make you reach One Million App Downloads.

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5 Mistakes businessmen make when they work with Big Data

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Big data has launched a boom industry in data analytics and science. Investing in big data is all the rage right now. But as with many topics that become buzz worthy, its core values often get lost in the hype. Big corporations and small startups alike are making a big deal out of analysing big data.

Here are the biggest business mistakes – of varying degrees, but all mammoth whoppers.

  1. Misunderstanding the System & Data: The biggest problem with this is that companies don’t always know how to leverage it fully. The first step to deploying big data is whittling down what needs analysis. Companies do not have a qualified Data Scientist or someone who can interpret or map/reduce the proper dimensions of data. Instead they rely on non-qualified personnel to interpret data. The improper analysis of data can be very harmful to a company.
  2. Crowd Mentality: As the Big Data is the top of SEO many people just misunderstand it. The need for going for big data must be studied very carefully and patiently – there is no plug and play recipe around, no one size fit all is available. And surely, it may not fit every organization, but again, it is about understanding the reason why it should be done in the first place. With understanding of the vision and/or the goal comes the proper planning that helps identify the right people, the right process, and the right technology for big data.
  3. Avoiding to Track Time & Cost: Many companies don’t invest enough in time tracking and cost accounting. Especially for a service-based business, having the proper time-tracking tools for true cost accounting is very important to be better able to tell true margins across all offerings. This information can be used to increase efficiency and profitability.
  4. One-stop-shopping: Many organizations treat Big Data as a one-time investment and expect to run it flawless after the initial implementation. This is one of the more common mistakes. While implementing a BigData solution, you need to keep track of the progress and make tweaks. Even after implementation, you need to modify it in accordance to your changing business needs and goals.
  5. No Strategy: The final and probably the biggest flaw is to not have a strategy at all. Organizations still find it hard to come out of the “Excel culture” of manually entering, storing and analysing data. It is not only time-consuming and obsolete but is error-prone and least effective in this fast-paced business environment. Having a poorly implemented strategy is equally dangerous as having no strategy. It invites unwanted costs, complicate the entire functions and add silos.

Last but not the Least:
It is sensible to say that Big Data is a key factor to implement digital transformation. A competent solution can empower organization’s decision-making capability, optimize the use of big data, and boost productivity and growth. That’s the process that tips big data from a checklist item to a true strategic differentiator — because even in the truest definition of the term, big data isn’t a solution to any business problems.

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7 consideration when building a mobile applications

Mobile Internet usage is increasing steeply accounting for more than 50 percent of the mobile traffic all around the world. Billions of people are searching for the products and services through the browsers on their smartphones, also now they are able to access the mobile apps on the routine basis.

As the browsing is increasing rapidly, for each IT directors and VP of Engineering it is very important for creating the strategy for the  mobile app development. Before beginning the project, there are several considerations to be taken care off.

Having a great idea for developing an app is called to be an big part of the battle, as it is the starting of the process. Here are some important considerations which are important when building a mobile applications :

Know Your Audience

The first consideration that is to be kept in mind while creating an mobile app is reach and understand your targeted users, not only in the terms of statistical data but also in terms of behavior. Topic according to the users and the app intent should be taken into consideration. If you are unsure some great tools like Google Trends and Google Ad words will help.

Involvement of App Development team

To develop a mobile application different techniques and approaches are available which depends on its operating system and intended device. For launching your there are different requirements available on various app stores. This is reason for which your development team must be involved in process early in-order to make sure that the concept being used reach your targeted audience effectively and efficiently and also leads to cost reduction.

The Mobile app development team lets you to determine and decide which approach is best suitable:

  1. Device performance and optimization

  2. Security of Apps

  3. Optimization and performance of the operating system

  4. API security.

Also they should have complete skill and knowledge of how to build app using agile methodologies. With the process of an agile development, each element of the app development should be performed, ensuring rapid and accurate design, build and events release. Greater communication and cohesion between the project teams and your company is provided by this approach.

Importance of Testing

While developing a website is not an easy task, but creating more secure and user friendly application more than difficult. Testing is the important part of the QA process, means that the time required for designing and building your application could take more than expected.

This is also the another additional reason for the development team involvement in the process as early as possible. Publishing a faulty app and then later fixing the errors and bugs will cost more and also the time duration of the project increases than getting the app publishing at the right app. Launching a faulty app which is not ready to get published can lead to breakdown of user’s trust and issues in adoption.

It doesn’t matter what kind of app you are building, there should be strict and tested QA methodologies. Following functional and non functional issues includes testing which are:

  1. Unit

  2. Integration

  3. System

  4. Acceptance

  5. Performance

  6. Security

  7. Compatibility

  8. Usability

Be Prepare for Maintenance and Updates

Consistent maintenance and updates are required after even when your apps are published on App store. After your apps goes live Involvement of your development team in the maintenance process helps you in addressing the various errors and challenges including emergencies, new user requirements, errors and bug fixing and operating system hardware adaptations.

Stay Lean and Agile

Your development team who are lean and agile ensures that users take the advantage of fast loading pages, low usage of mobile data, and quick reachability to the information of your application. It also helps in removing the useless features, building the quality user experience before entering in the market and approaching the app development by improving the entire process, instead of improving one by one features.

Agile methodologies make sure that the top priority is their user and customer satisfaction, development step is sustainable and rapid. Technical excellence is cutting the edge of the development process and the app delivery the products and services in a clean and user friendly manner.

Know Your Competition

Your app should be about the benefits which are easily affordable by the users, your company also need to research about their competition determining type of apps they are building, reason why they are created and how they are engaged in the process. Prepare the list of the competitors of your company and search their apps on the app store. Monitor the apps yourself and read the reviews and learn the feature which are more enjoyed by the users and what experience is needed to be improved.

How to Monetize the App

The main reason for every business before app creation is to monetize them. Budget and the maintenance cost of the applications must be considered by your company, as well as which methods will help them to make money form their users. The options includes advertising, freemiums, In-app purchases and app installation.

Having discussion with your development team about monetization will help you to keep the budget of your maintenance and cost of updates.

Remembering all these seven considerations, you and your development team will build the mobile application that generates the revenues and derive the budget and benefits of agile development and maintenance process.

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What is Blockchain Technology referred to ?

The term Blockchain was originated from the block chain which is a rapid growing of records list in the form of blocks, linked using cryptography as a security feature.every block contains previous block cryptographic hash, data transaction and the timestamps. Data modification is inherently resisted by the design of the blockchain. Blockchain is an distributed open ledger, that keeps the record of the two parties transactions very efficiently and in a way that it is permanent and verified.

In 2008 Satoshi Nakamoto invented the blockchain to be used into the bitcoin cryptocurrency, in the form of ledger of public transaction. The problem of double spending of digital currency for the first time was made possible to solve this problem because of the invention of the blockchain without taking into the need of central server or authority that is being trusted. The design of bitcoin became the inspiration for the other applications too.

Blockchain technology is almost as same like the internet, but having the additional built-in feature of robustness. By keeping in stock the information that is same around its network, the blockchain cannot be supervised by any other single entity and also doesn’t contain any single failure point.

With the invention of the blockchain technology, it was made possible for the people to keep the entries into the set of information record, and also the users of the community have the control on the how the record set of information is being updated and rephrased. Though it is not the new invention, but the invention of Blockchain technology had become so useful, such that it is been represented as an new innovation into the registration and distribution of information which eliminated the trust of the parties to facilitate the digital relationships.

The benefits of Blockchain technology are :

1. Trustworthy system:

Blockchain technology helps the users in making and verifying the transactions without the involvement of third party. This helps in reducing the risk of unauthorized transactions and interventions. It is possible to modify the historical data only if a large working team is present across different data centers. This helps in reducing the risk of data tampering and created a robust system.

2. Transparency:

The structure of distributed ledger helps the user to access their entire informations and transactions. The data of Blockchain is complete, accurate and consistent to their members and changes can be accessed by all the members, thus making the system more transparent.

3. Faster transactions:

Physical Markets that are working with the digital documentation takes more time execute their transactions. Especially during non-working days inter-banking transactions takes lot many days for final settlement. This can be reduced by the blockchain converting transactions time into minutes and are processed within 24/7.

4. Reduced transaction costs:

A proper transaction system can be builded using the blockchain technology by eliminating the intermediaries of the third-party and the cost for exchange of assets.

 

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Beacon Technology

IoT is not considered as a concept rather it is a network, which is true technology enabled networks of all networks.”

Bluetooth  beacons are the small chunks of hardware and uses radio signals for sending an alert of having it’s presence. Simple Radio signals are been transmitted continuously, which are been picked up by the smart phones via Low Energy Bluetooth. Certain actions can be triggered by the smart phones using a app which is beacon compatible and also allows the people, things and places to get connected easily and indirectly with the internet.

Because of the simple protocol, there is universal compatibility of beacons with the smart phones and for improving the user experience and productivity more established connections are used, which are considered to be the key element of the Internet of Things. More new world of connectivity possibilities are enabled by the beacon technology and uncountable opportunities for the interacting activities between the mobile devices and the hardware. Having a beacon network, allows the mobile device or platforms to get connected with the users.

Here are some of the areas where beacon technology is frequently used :

  1. Travel
  2. Health
  3. Real estate
  4. Entertainment
  5. Food
  6. Education
  7. Retail
  8. Automation

Beacon Technology in the enterprise

The possibilities of the beacon technology on the enterprise level are being amazed. As carrying smart phones by the employees on the work floor is increasing, as consumer level quality is being expected in the enterprise. This technology and system near these beacon technologies allows you to get what actually they want.

During a complete new day suddenly now the employees are able to connect with their enterprises. Taking up the easy example now badges are no more needed. The office door can be opened automatically through the  beacon technology established at the office door. Due to the beacon technology which is being installed in the rooms can now be able to connect with the persons being entering into the rooms and making it possible to customize according to their preferences.

Beacon technology helps in tracking the low cost assets. Machinery, library books, trolleys in super market, power tools, medical equipments and other assets can be traced with the help of beacon technology. It will help the employees in saving their time for which they spend in looking for these items.

Beacon technology can be used to turn off the lights when the last employee leaves the office space. Beacon technology also helps the employees in reminding their tasks assigned to them which they have to complete during the day. Beacon technology can also be used in the parking of the offices helping them to provide guidance for parking their vehicle in proper direction. Also beacon technology can be used for their users in providing the feedback about the services provided to them.

Adding Beacon technology connectivity in your organizations increases more possibilities for bringing more productivity and values for the organizations.

 

 

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